cashpop
Step 1: pick a number one through fifteen.
Step 2: win cash!
Well, you can also lose, but we like to keep a positive mindset here at HUE+CRY. Yebo came to us with a great opportunity to help create a memorable experience for the Cashpop players. The challenge was: how do you make picking a number more fun? By making each number a character, of course. Yebo provided some laugh-out-loud character outlines, and we were off to the races!
CREATING CHARACTER
Priority numero uno was to create a well rounded cast that Cashpop players can identify with. Are you a book worm? Then you might choose #1 who prefers to stay in, turn on some low-fi beats, and enjoy a good book. If you are the life of the (tailgate) party, then #5 is your pick to click. Don’t even get us started on #6. Stupid Sixy #6!
PROCESS
It all started with sketches. Many, many, many doodles were done before moving the pencil concepts into 3d where we modeled, animated, and created dozens of bespoke textures.
CREDITS
Client
VA Lotto
Agency
Yebo
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Producer
Bethany Novak
Production Coordinator
Meagan Shawron
Creative Director
Matt Darnall
Lead Animator
Travis Schmidt
Design
Trish Janovic
Lauren Detling Cash
Victoria Lu
3D
Travis Schmidt
Zach Landua
Ryan Musselman
Animation
Travis Schmidt
Zach Landua
Ryan Musselman
Cameron Butterfield