Mountain Dew

Do Epic

Did you know that Mountain Dew is a very extreme beverage? Probably…but how extreme? Like, ATVer going full send transforming into a skateboarder and grinding a ledge of a pool — extreme?

Well if it wasn’t before, it definitely is now after making this animated epic in collaboration with the wonderful people of Pepsico and Motive.

HOW WE DEW IT

Being Dew dabblers ourselves, we were stoked to strap in and launch headfirst into the Mountain Dew-niverse with custom design, animatics, and keys + tweens for days.

ANIMATION PROCESS

Animatics were established first to give a sense of how the character and the camera would work together. Action packed shots were a priority across the piece, so it was important for step one to bring the heat. After locking those in, one step at a time, we went from rough pencils all the way to cleanup.

2D + 3D

Building a custom 3d bottle allowed us to show the product off radically for “chug shots”. To tie the look of the bottle into the rest of the environment, we developed a custom toon-shader that had interactive highlights and shadows.

To top it off the addition of simulated condensation allowed for maximum refreshment factor. Gnarly.