uscellular
Prepaid
Ahh. 2D character animation + 3D geometric environments in monochromatic UScellular blue. Our happy place 💙
Our main goal was to highlight UScellular's Prepaid transparency — which differentiates them from their competitors who charge their customers hidden fee after hidden fee.
PROCESS
Visually, we wanted to keep it simple without skimping on personality! Our design-forward environments not only made room for touches of personality, but also allowed for brand messaging and characters to pop.
CHARACTER DESIGN
What's a story about cheap cons without the beguiled hero? We need someone (with small hands OR big hands) who we can share the same frustration with, but more importantly, the same triumph.
CREDITS
Client
UScellular
Executive Producer
Jeff Bybee
Producers
Cloie Leger Watson
Zhenya Kolpakova
Production Assistant
Becky Rich
Creative Director
Matt Darnall
Art Director
Luis Roca
Design
Lauren Detling Cash
Luis Roca
Travis Schmidt
Daniel Salaverri
Animation
Lauren Detling Cash
David John Reyes
Adam Henderson
Luis Roca
3D
Travis Schmidt
Daniel Salaverri
Ren Chen
Josh Van Praag